Do you want to generate more leads?
Have you considered using social media quizzes to connect with prospects?
Quizzes are a great way to engage your audience, gather feedback and build your email list.
According to research, people find it easier to share quizzes because they are more personal when compared to other online content forms. Furthermore, quizzes provide lead generation from among the questions and answers of the quizzes.
There are two benefits to this means:
Firstly, relevant call to action can be made to the quiz (such as entering information to acquire updates on a personality type).
Secondly, the person will desire to see the outcome of the quizzes, even though some people may opt out by defaults. Nevertheless, about 50% of people who respond to these quizzes do opt-in.
Averagely, well-done quizzes can produce a minimum of 50% opt-in rates whereas the average sharing is about 1,900 times.
In some cases, I've personally had as high as 80% opt-in rates using a quiz!
The moment a user indulges in a particular quiz and shares their information, you can follow-up with an email of related offers.
Today, quizzes are a norm for most websites as they are popping up from every angle. More organizations are becoming conscious of the power hidden inside quizzes because a good, personalized, and interactive quiz will mean a stronger email list.
Quizzes enable you to add an email option, which gives you the opportunity to segment emails depending on the results. For instance, if your quiz has to do with skin care challenges and its fears, you can use diverse email funnels to share specific product recommendations.
Beside lead generation, a random list of emails, the leads acquired through your quizzes is qualified. It depicts people who have indicated their interest in what you are offering. Additionally, by sharing their quizzes on their social media platforms, you expand your reach.
Quizzes give users the opportunity to learn something and take a closer look at themselves. Furthermore, it connects you with your business or company.
My absolutely favorite tool for building quizzes is Interact. It has a very easy-to-use survey builder to create quizzes with specific outcomes, and the ability to embed images in your quizzes can give them a very polished look.
However, is not enough informing you why quizzes are great for lead generation; you must know how to create an appealing quiz that will be irresistible to your audience.
Pick the right Topic: Getting this step wrong, will mean failure to your objective. You must pick a top that appeals to a wider audience you are targeting. Nevertheless, before picking your topic, you must:
Create fascinating titles: Your title is like a movie thriller. They must be as attractive as possible to grab the attention of your audience.
Creating the Questions: This is your opportunity of coming up with a conversation with your users while building rapport. The magic of the quizzes takes place here. Unlike other forms of content, quizzes speak directly to a person taking the quiz. They are more or less one-on-one medium. At this stage, you must:
There are many ways of using quizzes to promote your organization or business.
Nevertheless, we will explore two useful ways of using quizzes.
Working with one of my clients Curtis W. (FitWithCJSlay), we recently built an awesome weight training quiz to help personalize his messaging.
Perhaps you have created a wonderful quiz and know how to use them but that alone won’t generate the needed lead. You will need to promote it and that may look like the hardest part.
However, there are four easy ways of distributing your quiz to get the needed lead generation. You could do it through:
While other means of generating leads exist, Quizzes can be trusted to deliver fast and reliable results.
Apart from being an effective lead generation tool, quizzes enable you to target specific audiences to add to your list. Since your desire is getting users who are interested in your product to opt in to your list, Quizzes serve to get those potential customers to specifically indicate their willingness to receive offers from you without being compelled. Once they opt in, you are sure of customers who will remain faithful since the decision was made personally by them.
Creating different quizzes equally enables you to segregate your customers into lists that are tied to specific products you are marketing, making it relatively easier to calculate the amount of profit each product makes at the end of your campaigns.
This helps you to know what product has performed well and the areas where improvements are needed in the long run. Your Sales Funnel can generate leads and sales but with the addition of quizzes, you are able to know precisely where those sales are coming from.
Every marketer or business owner who needs to double his/her lead in a short period should consider adding quizzes to their sales funnel and see the kind of revolution this would bring to the business.
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